THE HINDU
The Software Enterprises Association has tied up with the Telangana
government to encourage employees in the IT/ITeS sector to use public
transport, carpool, walk or cycle to work. - File photo: Nagara Gopal
The initiative aims at getting more people to give up driving their own vehicles to work. About 10,000 fewer vehicles seen on roads on Thursdays. One-lakh litres of fuel saved since August 6.
Driving through Hi-Tec City region may soon turn pleasant if the
Hyderabad Software Enterprises Association has its way. For now however,
one has reasons to be pleased with smooth thoroughfare just on
Thursdays.
On August 6, the association with support from the Telangana government
launched an initiative to encourage employees in the IT/ITeS sector to
use public transport, carpool, walk or cycle to work on Thursdays.
Six weeks later, the association has proud claims to make — nearly
10,000 fewer vehicles on city’s roads on Thursdays, one-lakh litres of
fuel saved since the initiative kicked off and 273 tonnes of greenhouse
gas emission prevented. Just about 10 per cent of the vehicles were
estimated to be cars.
“The initiative aims to get more people to give up driving their
vehicles to work. This would help do away with parking space hassles in
companies, lower air pollution and greenhouse gas emissions in the city
besides freeing up roads,” said Ramesh Loganathan, the association’s
president.
The initiative has caught the fancy of big guns of the industry,
including Tech Mahindra, TCS, Cognizant, Wipro and Polaris, resulting in
saving of 2,00,000 man-hours since it was launched. An estimated 1.2
lakh vehicles are said to ply towards iconic Hi-Tec City and its
environs, including Madhapur and Gachibowli where most IT and IT-enabled
Services offices are located.
Mr. Loganathan explains that corporate social responsibility (CSR)
forums in the companies are crucial to promoting the concept. Forum
volunteers stand with placards at company entrances and exits to remind
people to leave their vehicles at home on Thursdays. They also hand out
cards with alternative commute options, replete with bus numbers,
routes, and carpooling apps! Online promotion of the initiative
complements real-world efforts.
“In TCS, in the first week we had around 190 cars less in office that
increased to 250 in the second week. We have set up a carpool stalls at
our work locations, availed by around 2,000 associates,” said TCS’s V.
Rajanna, vice president and regional head, Global Head–Technology
Business Unit.
More buses on the roads
To do its bit, the TS government has increased frequency and number of
buses plying through the Hi-Tec City and its surrounding areas on
Thursdays. Government’s liaison officers with the corporate sector also
reveal plans to award organisations which promote green initiatives.
“Such awards create a global perception of organisations, which matters a
lot. We are also planning to create 10 cycle stands in Hi-Tec City
region to improve interconnectivity within the area and between
transport hubs,” said Amarnath Reddy Atmakuri, Chief Relations Officer
for the IT Department.
HYSEA and its associates are planning to observe ‘World Car-Free Day’ on
Tuesday to promote Car-Free Thursday and to let Hyderabad heave another
big sigh of relief this week.
Keywords: World Car-Free Day, corporate social responsibility, Hyderabad Software Enterprises Association
With
three weeks to go for the first-ever ‘car-free’ day in the capital, the
Delhi government plans to extend the drive to a different stretch of
road every week. This is one among the many measures that will be taken
to control the city’s air pollution levels, said Transport minister
Gopal Rai.
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
With
three weeks to go for the first-ever ‘car-free’ day in the capital, the
Delhi government plans to extend the drive to a different stretch of
road every week. This is one among the many measures that will be taken
to control the city’s air pollution levels, said Transport minister
Gopal Rai.
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
With
three weeks to go for the first-ever ‘car-free’ day in the capital, the
Delhi government plans to extend the drive to a different stretch of
road every week. This is one among the many measures that will be taken
to control the city’s air pollution levels, said Transport minister
Gopal Rai.
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
With
three weeks to go for the first-ever ‘car-free’ day in the capital, the
Delhi government plans to extend the drive to a different stretch of
road every week. This is one among the many measures that will be taken
to control the city’s air pollution levels, said Transport minister
Gopal Rai.
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
With
three weeks to go for the first-ever ‘car-free’ day in the capital, the
Delhi government plans to extend the drive to a different stretch of
road every week. This is one among the many measures that will be taken
to control the city’s air pollution levels, said Transport minister
Gopal Rai.
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
With
three weeks to go for the first-ever ‘car-free’ day in the capital, the
Delhi government plans to extend the drive to a different stretch of
road every week. This is one among the many measures that will be taken
to control the city’s air pollution levels, said Transport minister
Gopal Rai.
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
With
three weeks to go for the first-ever ‘car-free’ day in the capital, the
Delhi government plans to extend the drive to a different stretch of
road every week. This is one among the many measures that will be taken
to control the city’s air pollution levels, said Transport minister
Gopal Rai.
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
With
three weeks to go for the first-ever ‘car-free’ day in the capital, the
Delhi government plans to extend the drive to a different stretch of
road every week. This is one among the many measures that will be taken
to control the city’s air pollution levels, said Transport minister
Gopal Rai.
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
Rai added that as part of the measures, the government will soon launch a massive awareness drive to sensitise people on methods to control pollution. “The first phase of the project will only focus on awareness. It will include distribution of pamphlets, putting up boards and hoardings across the city, and a possible radio campaign,” said the minister.
- See more at: http://indianexpress.com/article/cities/delhi/delhis-car-free-day-to-cover-different-stretch-each-week/#sthash.eZ5hjr1G.dpuf
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